Make sure you stay ahead of demand and stock up. No seller wants to find themselves out of inventory during the best-selling season of the year, and it’s very possible to suffer from your own success if you’re not conscious of your backstock. Overall, over 9 million Marketplace orders were placed in the top 20 categories on during the months of November and December. Walmart Marketplace sellers saw an incredible lift in sales across the board during the holiday season in 2022, and categories such as Furniture, Health Care, and Vacuums & Floorcare had especially remarkable YoY GMV growth. You’ve heard of preparing for the worst, but during the holidays, it’s also important to prepare for the best. Forecast your inventory and set yourself up for success Post-holiday sales also attract budget-conscious customers and maintain customer engagement during what can be slower months for retail. Shoppers are often looking for bargains and discounted items after the holiday rush, which is an excellent opportunity to clear out excess inventory and make room for new merchandise. It’s also prudent to think about post-holiday sales. A quarter of Walmart shoppers plan to actually start shopping in October, so if your plans aren’t defined by then, you could be missing out on customers. Most Walmart customers start researching and planning for holiday shopping early-56% in October and 23% in November before Thanksgiving. All sellers benefit from having a promotional plan, assortment strategy, and fulfillment logistics figured out well in advance. It’s never too early-or too late-to think about the holidays. Walmart customers often shop online and make returns in person at a retail store, or initiate their returns online. An omni-channel strategy is ideal as it allows customers even more flexibility when it comes to purchases, returns, and exchanges. Customers appreciate having options that fit their schedules and needs and many sellers now offer multiple drop locations for return packages. Make sure your return strategy is robust, as you’re likely to see more returns and exchanges than usual during the holidays.
Customers are also more likely to purchase if they know they can easily exchange or return items and more likely to buy again if they perceive your brand to be one that handles returns gracefully. A smooth exchange and return process improves customer satisfaction, enhances your reputation, and can be a powerful competitive advantage.
Sellers who only think about the shopping experience have eyes on half the situation -returns and exchanges must also be convenient. Make the post-purchase experience as enjoyable as shopping Sellers have seen a 50% GMV growth 6 on average for key items fulfilled by WFS and reap the added benefits of customer service and returns, which is another critical component to holiday planning. Sellers that enable WFS can offer two-day shipping across the contiguous U.S. For sellers on Walmart Marketplace we offer Walmart Fulfillment Services ( WFS), our end-to-end fulfillment solution. Luckily, there are solutions that make it easier. It's also when shipping can be the most unpredictable. Fast shipping is crucial during the holiday season when shopping for last-minute gifts is common.
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online shoppers 5 said they didn’t make a purchase more than half the time if the brand didn’t offer free shipping. Don’t miss out on sales-offer fast, free shippingĬonvenient shipping is an incredibly important part of the ecommerce experience. Last year, sellers who advertised with Sponsored Search on Black Friday saw, on average, a 61% increase in ROAS and a 61% increase in conversion.
With Walmart Connect’s Sponsored Search, sellers are able to boost the placement of their products to appear in relevant searches to in-market customers. Investing in advertising can help maximize the scale of a large audience while helping to build brand awareness and product discoverability. By leveraging targeted advertising campaigns throughout the season, sellers can effectively capture the attention of potential customers and ultimately drive sales. The role of a robust advertising strategy cannot be diminished, as it not only generates interest in your products, but it can also distinguish them from competitors. Invest in advertising to increase product awareness and conversion
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